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Marketing Services

The Alex Theatre Marketing Department offers a wide variety of marketing services to assist you with promoting your event.

  • Backstage at the Alex Online

  • Backstage Online E-Newsletter
    A monthly eNewsletter that is distributed by email to more than 1800 Alex Theatre patrons per month. The Alex Theatre offers one reasonably priced "event spotlight" listing per issue. The Backstage spotlight offers rental users with an opportunity to increase patron exposure to their event and increase "click-thru" rates to their event listing page on the Alex Theatre web site.

    Web  Download Past Backstage Online E-Newsletter

List Rental
The Alex Theatre maintains an active patron database of more than 25,000 unique addresses that is segmented by interest (i.e. dance, music, et al) and zip code. The database is purged yearly to maximize campaign effectiveness.

Mailing House Services
Mailing house services through a third party vendor.

Broadcast Partners / Media Buying
Negotiated rates on print, radio, and television advertising.

Public Relations / Media Relations
Press releases, identifying segmented media (current local media database includes more than 500 contacts), pitching story ideas to the media, calendar listings, and email blasts to media.

Graphic Design Services
Direct mail postcards, program books, posters, and promotional flyers.



For more information regarding any of the Alex Theatre's Marketing Services please contact the Marketing & Events Manager at (818) 243-2611 ext. 16 or via email at msahakian@alextheatre.org.



Upcoming Performance

Los Angeles Chamber Orchestra Presents tango
Saturday, February 21, 2009